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Common Analytics Goals for Marketers
Tweet Web analytics tools, especially the industry-standard Google Analytics platform, are powerful platforms commonly used by B2B and B2C marketers to analyze and fine-tune their marketing efforts....
View ArticleMonitoring Your Site’s Conversion Rate is Critical
Tweet Here at Spectate, we are constantly researching new trends in online lead generation, marketing automation, and other inbound marketing topics. One of the most important points is that there are...
View ArticleRead Me! Why Titles Matter
Tweet As humans, we often deny our initial observations and instead try to go by the old cliche, “You can’t judge a book by its cover.” While this may apply to real life, in our fast-moving,...
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Why You Shouldn’t Underestimate Outbound Marketing
Tweet In recent years, marketing campaigns composed of solely outbound marketing activities have leveled off in popularity. According to studies, the overall use of outbound marketing has dropped,...
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Choosing the Right CRM
Tweet As a small business, it can be difficult to manage and organize your clients, their information, and your past interactions with them. Thanks to recent improvements in software, many businesses...
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Analytics Beyond Visitors and Page Views
Tweet There is a lot more to analytics than visitors and page views. While monitoring traffic to your website can give you great insights into how much exposure your content is getting, ultimately,...
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SEO for Beginners
Tweet If you’re new to SEO, it may seem daunting. Between keyword research, creating fresh, original, and engaging content, link building, and following best practices in your HTML, there’s a lot to...
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7 Email Marketing Tips For Beginners
Tweet Email marketing is a great means for communicating and developing relationships with your customers. By using email marketing, you drastically reduce the time that it would take to market...
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Bloggito: 6 simple tips to grow your social media following
Tweet If you’re reading this, chances are that your company is currently utilizing social media to drive new business and to provide value to your target audience. Are you happy with the results? If...
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6 Considerations When Choosing A New Website Design
Tweet While an increasing number of companies is now opting for iterative facelifts of their websites rather than going through a complete overhaul, there are still many businesses pulling the trigger...
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